Well, I guess the first thing I must do is apologize to my followers for a very long silence. Soon you will know the reason. As you might know, about a year a ago I returned home to Spain after many – thirteen to be precise – years in the US. With a clean slate, I decided to start a business that had been on the back burner for years: I have become a personal tour guide, creating bespoke tours of Spain under the name Tonxo Tours.
Showing people Spain is my life calling. I am passionate about sharing my culture, history, language. After showing Spain to all sorts of folks for years, I have decided to start Tonxo Tours and make my joie de vivre available to all! I have been toying with this idea since the late 90s, so it is about time to get going, don’t you think?
Most tour companies boast about their team of specialists, well, I am that specialist. I have been giving tours of Madrid and of Spain since my twenties. I have worked with British rock bands, schools and universities, foundations, executives from all over the world, even the Monaco Olympic Sailing Team, I would love to show you around!
After twenty odd years in the business world and thirteen teaching in high schools and universities in the US, it is time for me to do what I do best, which is to share my passion for Spain.
Why has it taken so long you might ask? My life has been marked by a peripatetic lifestyle, moving to New York when I was ten and then to London, Boston, Paris, Bordeaux, Geneva, Lausanne, Chapel Hill, Naples Fl., and so forth to over eleven cities. Cities became my friends. I loved discovering what made each one unique ̶-how they got their personality. I spent my time in museums, cafés, theaters, concerts, operas, ballets, all of which unavoidably infused me with a love for the arts. Sharing my love and knowledge of cities and their cultures soon became a venue to express myself. As a teenager I gave tours of Madrid and London to friends and family, something I continue to do and enjoy, which has led me to create Tonxo Tours. My experience and passion radiate on the street: Explaining Spanish history, architecture, food, music, sometimes all of them at the same time!!
When I started thinking about setting up a tour company I was aware of the tremendous competition in the market. Just in Madrid you can jump on a sightseeing bus and casually check out the city while chomping on some churros, you can take a Segway tour, there are a bunch of tapas tours, there are free tours, you can get a tour on a tuk tuk, a golf cart, an antique car, even in a pink Rolls Royce! In contrast to that, my philosophy is simple: a no gimmick, quality driven, discreet – yet fun – bespoke tour that will cater to what you want to experience, see, taste and hear, not the other way around.
I can arrange exquisite lodgings, extraordinary experiences, delicious food and drink,
with only one purpose: creating unforgettable memories.
But why would anyone choose Tonxo Tours? you might ask. Here’s a few more reasons:
- I am a native, a local, born and bred here, but with the advantage that I have lived abroad many years. I have dual citizenship USA / Spain, offering me a perspective unattainable to most.
- Passion: I love sharing my culture, my history, my food, my architecture, art, music, dance, etc. This drives me.
- Experience: I have been doing this for years with friends, colleagues, schools, universities, foundations, etc. From 1994 to 2004 I had my own company (but that is a different story) which took me to every city and town in Spain at least a couple of times a year, more for the big cities. So I really know Spain like the back of my hand.
- DNA: My grandad worked for the British and American embassies, often times driving dignitaries around – he even got a medal from from Queen Elisabeth (but that’s a different story). My dad was restless. We would go on excursions every time he got bored – which was often – He was also a Spanish history buff which rubbed off on me, so I have been reading Spanish history and literature since I was a youth, which eventually led me to get a PhD in Spanish literature at the University of North Carolina at Chapel Hill (again, different story).
I received my undergraduate degree in business. I specialized in management, the human part; what motivates people? What makes them tick? I used these skills in my first jobs in finance, photography and management before using them to run my own business for ten years, importing and selling industrial machinery in Spain and consulting for European companies wanting to expand into Latin America. I moved back to the US, where I started teaching in 2005, and although I was making a fraction of the money I used to make, I felt much happier and more fulfilled. In the meantime I got a Master’s and then a PhD in Spanish Literature from UNC. Returning home to Spain allows me to indulge in my true vocation. I am able to apply my many skills developed and honed over the years. So don’t over think it, contact me and I’ll be happy to show you around!
Let me know when you are going to be in Spain and what you want to do and see. I will personally take care of you, if you just want to spend a few hours walking around old Madrid or if you want to spend two weeks exploring Spain, I will be happy to set it all up.
If you want to know more about me, you can read check out this blog about my random thoughts, travels, and whathaveyous. You can check out my website tonxotours.com and/or my Instagram: tonxotours