Tonxo Tours

Baptism by fire, my first pro tour of Miami

/ antonioyrocinante / Leave a comment

My first professional tour of Miami was a baptism by fire, a jump in the deep end of the pool: eight hours, on E-bikes, and in French!! Fortunately, my customers were a lovely French couple.

Tours are generally booked for 4 or 8 hours (occasionally some folks book less or more). An 8-hour tour of Miami is a lot of time, considering there really is not much of cultural, historical, artistic value concentrated in a specific area of Miami. Sure, there is Art Deco, Little Havana, Little Haiti, Wynwood, and a bit Downtown, but how long do you need to spend in Brickell? In Coconut Grove? In Coral Gables walking -or cycling around? But an 8-hour tour of Miami for an inaugural tour was a lot to prepare for, but I did prepare. Having a few years of experience as a tour guide since I set up Tonxo Tours helped to plan the tour.

The E-bike factor was fun. We rented the bikes in Haulover park, which was a bit of a schlep from my customer’s hotel in Bayshore, but it allowed us to check out Haulover pass, and to ride all the way down to South Beach!

After South Beach we crossed over to Downtown where we saw Gesù Church, the oldest church in South Florida and the remains of the Tequesta village, which is sadly now a dog park next to the Miami river.

It was then that my customer’s E-bike lost power (something about a sensor), so although I had my trusty Swiss Army knife to try to tighten some screws, it was to no avail. We decided to ride back to Haulover.

Despite the technical issues, the tour was still a success, and the customers were happy. It was a long day for me, but it was worth it. If you are in Miami on a Saturday and want an insightful, interesting, and rewarding tour (on foot or bicycle)? Contact me, we will try to make it fun!!

If life were a city…it would be Madrid

/ antonioyrocinante / Leave a comment
Madrid is home (neo-mudejar background)

This is not my sentence; it belongs to the Madrid Tourism Board (or whatever it is called). A dear friend, old college classmate, and travel consultant extraordinaire Jen Donati passed it along after she met with the aforementioned Madrid Tourism Board recently in NYC.

The video as you can see is a bit cheesy, it uses all the current topics and techniques that end up making it a totally unremarkable video: a cute font, quickly changing shots (we have so much to show you, so little time! and we want this to be a dynamic video), a multigenerational and inclusive cast (perfect), hip and trendy folks in hip and trendy restaurants, hotels, and streets, a catchy American song in the background, even some hints of humor, ha-ha!

So, despite the video having everything required to be the perfect promotional video, it does not pull at your heartstrings, it does not really want to make me pack my bags and jump on the first flight to Madrid. Why? What is it lacking? Passion. This was a clip obviously made by committee.

“Wait” you will ask, “who cares about a promo video for a city?” Well, I do. I do because it is my city, because I am a tour guide there when I am home (check out my website), because I am passionate about cities, especially Madrid.

By contrast here is a remarkably similar clip to promote the 2017 Festival Flamenco Madrid. The music and the dance accomplish everything the other clip could not. Even being a minute longer (which could be a handicap in our ADD, Tik Tok world), the clip grabs you and does not let go. The settings, streets, plazas, venues are the same, but he music and movement are the key here, even, I am willing to venture, with a fraction of the budget.

At the end of the day, what have you got? Well, in my case an urge to go walk around my city that I miss so much.

Visiting Little Havana in Miami

/ antonioyrocinante / 1 Comment

Miami is about an hour away from me, and I hate driving down because there is always horrible traffic, but once I get there, I do enjoy certain neighborhoods. A few days ago, I spent the day in Little Havana and had a blast!

I started off with a “Cafecito” and a cigar. This neighborhood is full of coffee shops with a window to the street where you can order and get your coffee right on the sidewalk. There are also a handful of cigar factories, shops, and lounges where you can sit and enjoy a cigar while you chat. I stopped at El Titan de Bronze for some cigars. Otherwise, I was very restrained and did not splurge buying Panama hats, guayabera shirts, etc. etc.

For lunch I had a frita at the “El Rey de las fritas”. A frita is a Cuban hamburger made out of ground meat and ground chorizo sausage, topped with string fries. If you have never had one, let me tell you, they are divine. This specific restaurant is a time machine back to the 50s and 60s.

I also did a video for Tonxo Tours, my “side gig” which specializes in tours of Spain, but hey, you have to keep the Insta crowd happy and waiting for more!

In the afternoon I checked out some top-level domino games at a little park made ex-profeso for domino, called, you guessed it Domino Park!

The fun of Little Havana is just in soaking it in, walking around, enjoying the sounds and smells. Although you are in the massive city of Miami, for a few blocks, you might as well be in old Havana, with chickens and roosters running around in the neighbors’ yards!

On Bow ties

/ antonioyrocinante / 2 Comments

No, I did not always wear a bow tie.

Before I started my professional career I had a bow tie, a single bow tie gifted to me by an old girlfriend who bought it in Barneys, the real Barneys on 19th St. only four blocks from my Chelsea apartment where I lived while I looked for a job in Wall Street in 1987 (Hint: it did not happen, although I did get a great job in Boston a few months later).

I did not even know how to tie it. I had to walk over to Barneys twice before learning how to tie it by myself. Now I can tie it with my eyes closed – literally!

It took a few years for me to get a second bow tie, then a third, a fourth, you know how it goes. Eventually it became a bit of a trademark and developed as my “look”. In crowded conference halls, trade shows, and schools I was the bald guy with the bow tie. Of course, it helps that bow ties are characteristically academic, so wear a bow tie and automatically become more “academic”.

Nowadays I mostly wear bow ties for teaching. An old teacher trick is to have some sort of flamboyant item of clothing to guarantee that your students fixate on you as the most exciting thing to look at in the classroom -keep in mind that you can easily be replaced by a fly buzzing around the room! Surprisingly, this even works at the grad school level where I teach now.

Even the logo for Tonxo Tous, my moonlighting job as a tour guide in Spain is a bow tie!

Occasionally I will wear a regular tie to mix it up, and for my church ushering job on Sundays at mass, but otherwise it’s bow ties all the way!

So, if you are stuck with what to get me for Christmas, problem solved!

Tonxo Tours update

/ antonioyrocinante / 1 Comment
Here is a mysterious story for you…

If you follow my blog (thank you, I really appreciate it) you know I now have a deeply rewarding, full time job, which means that Tonxo Tours has become a bit of a side gig, which I can only indulge in during a few days at Christmas time and during Summer. I still love sharing my love for Spain, especially Madrid and its surroundings. I also get a kick out of promoting it. I love taking photos to put up on the Instagram (tonxotours) and I also love recording short videos explaining bits of Madrid which I also post to Insta and to the Tonxo Tours YouTube site. Here are a couple of my recent clips, and you can watch the rest here!

The videos are not great quality, in fact they are all home made with little to no edits, because I believe the story is what matters here, so unless you are a video snob, enjoy!

So, if you are in Spain for Christmas or Summer, hit me up and I would love to show you around!

Here is a quick one with a special guest: my niece!

First year back Stateside

/ antonioyrocinante / 1 Comment

A year ago I was locked up in Madrid, teaching a few classes on line, obviously Tonxo Tours was paused indefinitely. So I started looking for gigs around the world. As fate would have it, I ended up back in my beloved (not) Florida. Well at least the East coast of Florida which, having a bit more history than the West coast is a bit more diverse…

So, as I review the year, what are my main observations and conclusions:

I love my school! Saint Vincent de Paul Regional Seminary. We get students from North Carolina down to the Caribbean, and I get to teach them Spanish and English in a beautiful campus with great colleagues!

Despite Covid issues like having to wear a mask to class, it still beat Zoom classes where students are sitting on their beds, getting up to brew a cup of tea…

I have worked hard at building my community by building relationships at school, volunteering as an usher at my church (wait for a blog post on that), and trying to socialize –although that boils down to me going to my cigar lounge once in a while.

Speaking of fate, I was lucky to find out that my friend from my schooldays in London, Manuel Andrés lives a couple of towns North of me in Juno Beach! We basically saw each other every week-end for pizza, barbecue, or trips to Ikea. Last weekend we crashed the Walker Cup which took place next door to him (watch for another blog post on that).

I have moved so many times –about 20- in my life, that I now have a fairly established routine: find a nearby church, gym, and yoga studio, bar, coffee shop, cigar shop/lounge, community service, breakfast restaurant, Trader Joe’s, etc. Of course it is tricky to check all the boxes, so there is a bit of give and take. For example, I do not really go to the bar much anymore, but I do have the beach to go running, swimming and walking/meditating, so it compensates.

All in all, it has been a positive year and it has flown by! Now I only have a handful of meetings, some paperwork and I am off to Spain, stay tuned!

Tonxo Tours first birthday!

/ antonioyrocinante / 1 Comment

My homemade logo
Promoting electric scooter tours!
Working at the tourism trade show FITUR
The almost 300 year old oven at Botín
El Escorial
A Belgian family
I have done a wheelchair tour
Philip the IV (in the background!)
A group of French bakers!
The oldest restaurant in the world!!
A French group
A group in the Prado Museum (in the Jerónimos cloister)
Team building activities for groups
The European School of Economics group

As we sit in our quarantine, as I sit at home, Tonxo Tours has quietly turned one year old! So it is only befitting that I write a quick report on our first year of existence – Although it already existed informally and for many of my friends and friend’s friends who had gotten a tour from me.

My first memories of giving tours was as a teenager living in London, whenever friends or families of my dad’s work came to town I was often asked to take them to see the Changing of the Guard at Buckingham palace. At that time I also took a lot of tours of museums, palaces, etc., so obviously that must have left some valuable residues. In university I started showing Madrid and Spain to my friends who came to visit. One friend showed up with English Rock groups who we would take out during their visits. A friend once showed up with the Monaco Olympic Sailing Team for me to show them around a bit! Then, living in New York and Boston I continued showing people around those cities. With experience and learning, every tour became better and better. Fast forward a couple of decades and many tours of Madrid, Barcelona, Boston and New York later, and I finally made Tonxo Tours a reality. As they say: turn your hobby into your work and you will not have to work again.

This first year has been the expected mix of wins and frustrations. I must admit the wins and the rewards have far outweighed the frustrations. I was lucky to start off right away finding a couple of sources of business: a couple of Internet platforms and a local transport company whose customers ask for tours. I created a homemade website and logo with my trademark bow tie, and I was in business. In my first year I have shown Madrid to over 200 people. My most popular tour has been Old Madrid, I have shown the Prado Museum a few times, the Royal Palace, a handful of other museums, and I have also gone out of town to El Escorial, La Granja and Segovia. I developed a game to play when children come on the tour. I have used the same game adding activities as a university orientation team-building game which I did with my uni, the European School of Economics. I did a tour with a woman in a wheelchair (she had broken her foot doing the Camino de Santiago), I have done tours in minivans and buses with 50 people,  one customer with a chain of pastry shops in Belgium wanted to see the pastry shops in old Madrid, that was fun-and tasty! I have done tours in Spanish, English and French, and I have even done a couple of tours in Italian, which, with only one semester of training, was tough (see the video below for proof). The experience has been so much fun and so rewarding!

Unfortunately due to the Covid-19 I have had to cancel a handful of tours I had booked.

And I have learnt. What a learning curve! Like many things, being a tour guide involves psychology, salesmanship and, of course, knowing your stuff. I cannot wait for many more tours and many more years!

Please spread the word! My favorite and best marketing tool is word of mouth!!

Feel free to share my web www.tonxotours.com and Instagram and Facebook tonxotours

 

Tonxo Tours

/ antonioyrocinante / 1 Comment

 

 

Our plane with our super pilot!!
Private plane tours? Check (Over El Escorial)
Leading a group of students around the Royal Palace
Showing Valencia to some students (During Falla festivities!!)
Showing some students the castle at Segovia
Bottom line: I am passionate about showing you Spain
Yes we are wheelchair friendly!!
Deep into explaining the curved facade of a Baroque church
We have fun learning games for kids to enjoy during our tours!
Guiding students around the Dalí museum in Florida!!
Cold will not keep us from showing you around.
Another group of satisfied customers!
We love food and drink tours!!
We can do tours by bicycle, moped, motorbike, airplane, you name it!!

 

Well, I guess the first thing I must do is apologize to my followers for a very long silence. Soon you will know the reason. As you might know, about a year a ago I returned home to Spain after many – thirteen to be precise – years in the US. With a clean slate, I decided to start a business that had been on the back burner for years: I have become a personal tour guide, creating bespoke tours of Spain under the name Tonxo Tours.

Showing people Spain is my life calling. I am passionate about sharing my culture, history, language. After showing Spain to all sorts of folks for years, I have decided to start Tonxo Tours and make my joie de vivre available to all! I have been toying with this idea since the late 90s, so it is about time to get going, don’t you think?

Most tour companies boast about their team of specialists, well, I am that specialist. I have been giving tours of Madrid and of Spain since my twenties. I have worked with British rock bands, schools and universities, foundations, executives from all over the world, even the Monaco Olympic Sailing Team, I would love to show you around!

After twenty odd years in the business world and thirteen teaching in high schools and universities in the US, it is time for me to do what I do best, which is to share my passion for Spain.

Why has it taken so long you might ask? My life has been marked by a peripatetic lifestyle, moving to New York when I was ten and then to London, Boston, Paris, Bordeaux, Geneva, Lausanne, Chapel Hill, Naples Fl., and so forth to over eleven cities. Cities became my friends. I loved discovering what made each one unique ̶-how they got their personality. I spent my time in museums, cafés, theaters, concerts, operas, ballets, all of which unavoidably infused me with a love for the arts. Sharing my love and knowledge of cities and their cultures soon became a venue to express myself. As a teenager I gave tours of Madrid and London to friends and family, something I continue to do and enjoy, which has led me to create Tonxo Tours. My experience and passion radiate on the street: Explaining Spanish history, architecture, food, music, sometimes all of them at the same time!!

When I started thinking about setting up a tour company I was aware of the tremendous competition in the market. Just in Madrid you can jump on a sightseeing bus and casually check out the city while chomping on some churros, you can take a Segway tour, there are a bunch of tapas tours, there are free tours, you can get a tour on a tuk tuk, a golf cart, an antique car, even in a pink Rolls Royce! In contrast to that, my philosophy is simple: a no gimmick, quality driven, discreet – yet fun – bespoke tour that will cater to what you want to experience, see, taste and hear, not the other way around.

I can arrange exquisite lodgings, extraordinary experiences, delicious food and drink,

with only one purpose: creating unforgettable memories.

But why would anyone choose Tonxo Tours? you might ask. Here’s a few more reasons:

  1. I am a native, a local, born and bred here, but with the advantage that I have lived abroad many years. I have dual citizenship USA / Spain, offering me a perspective unattainable to most.
  2. Passion: I love sharing my culture, my history, my food, my architecture, art, music, dance, etc. This drives me.
  3. Experience: I have been doing this for years with friends, colleagues, schools, universities, foundations, etc. From 1994 to 2004 I had my own company (but that is a different story) which took me to every city and town in Spain at least a couple of times a year, more for the big cities. So I really know Spain like the back of my hand.
  4. DNA: My grandad worked for the British and American embassies, often times driving dignitaries around – he even got a medal from from Queen Elisabeth (but that’s a different story). My dad was restless. We would go on excursions every time he got bored – which was often – He was also a Spanish history buff which rubbed off on me, so I have been reading Spanish history and literature since I was a youth, which eventually led me to get a PhD in Spanish literature at the University of North Carolina at Chapel Hill (again, different story).

I received my undergraduate degree in business. I specialized in management, the human part; what motivates people? What makes them tick? I used these skills in my first jobs in finance, photography and management before using them to run my own business for ten years, importing and selling industrial machinery in Spain and consulting for European companies wanting to expand into Latin America. I moved back to the US, where I started teaching in 2005, and although I was making a fraction of the money I used to make, I felt much happier and more fulfilled. In the meantime I got a Master’s and then a PhD in Spanish Literature from UNC. Returning home to Spain allows me to indulge in my true vocation. I am able to apply my many skills developed and honed over the years. So don’t over think it, contact me and I’ll be happy to show you around!

Let me know when you are going to be in Spain and what you want to do and see. I will personally take care of you, if you just want to spend a few hours walking around old Madrid or if you want to spend two weeks exploring Spain, I will be happy to set it all up.

If you want to know more about me, you can read check out this blog about my random thoughts, travels, and whathaveyous.  You can check out my website tonxotours.com and/or my Instagram: tonxotours