Keeping families together while a child is hospitalized is an important task, and one that Ronald McDonald House Charities is dedicated to. They build houses next to children’s hospitals around the world so the family can stay -for free- as long as the child is in hospital.

My younger sister has worked at the Spanish operation for years, which led me to volunteer at the Ronald McDonald House of Chapel Hill while I studied for my PhD, and at the Neonatal unit’s Ronald McDonald Family Room at the La Paz Hospital in Madrid while I lived in Spain.

McDonald’s is the key and main sponsor of the organization, but not the only one. Recently, my sister convinced McDonald’s Spain’s advertising company to lean into the cause by creating an ad for the organization. The result could not be any better. Grab a box of tissues, block the next eight minutes of your day, and enjoy, you are welcome!