As we sit in our quarantine, as I sit at home, Tonxo Tours has quietly turned one year old! So it is only befitting that I write a quick report on our first year of existence – Although it already existed informally and for many of my friends and friend’s friends who had gotten a tour from me.
My first memories of giving tours was as a teenager living in London, whenever friends or families of my dad’s work came to town I was often asked to take them to see the Changing of the Guard at Buckingham palace. At that time I also took a lot of tours of museums, palaces, etc., so obviously that must have left some valuable residues. In university I started showing Madrid and Spain to my friends who came to visit. One friend showed up with English Rock groups who we would take out during their visits. A friend once showed up with the Monaco Olympic Sailing Team for me to show them around a bit! Then, living in New York and Boston I continued showing people around those cities. With experience and learning, every tour became better and better. Fast forward a couple of decades and many tours of Madrid, Barcelona, Boston and New York later, and I finally made Tonxo Tours a reality. As they say: turn your hobby into your work and you will not have to work again.
This first year has been the expected mix of wins and frustrations. I must admit the wins and the rewards have far outweighed the frustrations. I was lucky to start off right away finding a couple of sources of business: a couple of Internet platforms and a local transport company whose customers ask for tours. I created a homemade website and logo with my trademark bow tie, and I was in business. In my first year I have shown Madrid to over 200 people. My most popular tour has been Old Madrid, I have shown the Prado Museum a few times, the Royal Palace, a handful of other museums, and I have also gone out of town to El Escorial, La Granja and Segovia. I developed a game to play when children come on the tour. I have used the same game adding activities as a university orientation team-building game which I did with my uni, the European School of Economics. I did a tour with a woman in a wheelchair (she had broken her foot doing the Camino de Santiago), I have done tours in minivans and buses with 50 people, one customer with a chain of pastry shops in Belgium wanted to see the pastry shops in old Madrid, that was fun-and tasty! I have done tours in Spanish, English and French, and I have even done a couple of tours in Italian, which, with only one semester of training, was tough (see the video below for proof). The experience has been so much fun and so rewarding!
Unfortunately due to the Covid-19 I have had to cancel a handful of tours I had booked.
And I have learnt. What a learning curve! Like many things, being a tour guide involves psychology, salesmanship and, of course, knowing your stuff. I cannot wait for many more tours and many more years!
Please spread the word! My favorite and best marketing tool is word of mouth!!
Feel free to share my web www.tonxotours.com and Instagram and Facebook tonxotours