My über trendy sister’s boyfriend, told me about Alfredo’s in the mid-eighties but I never got to go until 1990 when I moved back to Madrid from Boston. I would have lunch there with my office mates every Friday: “Fridays is Freddy’s” was our war cry. These lunches would include Alfredo’s legendary burgers and a lot of beer and bourbon. Needless to say Friday afternoons back at the office were not very productive. That was my first contact with Alfredo, and as Rick would tell Chief Inspector Renault in Casablanca: it was the beginning of a beautiful friendship. Alfredo, an American living in Madrid and me, a Spaniard that had grown up in America.
Alfredo’s Barbacoa is an authentic – and by that I mean authentic, burger joint in Madrid. The burgers are from the best Northern Spanish cows, (the awesome steaks come from American Heifers bred in Denmark), the meat is cooked on an oak charcoal grill, and that makes all the difference. The coleslaw is a touch sweet and even hard-core Alabamians swear by it. There is Miller and Bud, (and Jack and SoCo), the decor is full on Americana, with the odd Spanish reference thrown in for reality’s sake. The TV is always showing rodeo shows, Willie Nelson, Garth Brooks or nowadays Taylor Swift. The dining public goes from the prince of Spain and the odd assorted celeb, to full Spanish families for weekend lunches, working lunch executives, Americans that treasure Alfredo’s like the gem it is, all sorts of party groups and of course the die- hards.
With time I got to know Alfredo’s family, all the wait staff, the cooks, everybody. When I moved to my bachelor pad in the mid-nineties I lived literally around the block from Alfredo’s so it almost became my dining room. Some nights when the joint would close Alfredo and I would go out and hit the bars, fortunately we occasionally still do!
My relationship continues with Alfredo, his son-in-law Victor and the rest of the family and staff: I would host most of my company’s important meals there including client and vendor meetings, even my dealer convention was hosted there. Tracy and I held our Spanish wedding party there, we even dressed up in our wedding outfits! My little sister Rocky hosted a dinner with all my friends the first Christmas that I came back after a year in Boston. My friends from Valencia always go there for a meal when they are in town. I hosted University alumni reunions. I always took my students there when they good homesick of American food. And of course I go there as often as I can, alone or with friends. Last week I treated my sister and her lovely family!
So Alfredo and his (now) three restaurants are an important part of my life in Madrid, it is my favorite restaurant, my go to restaurant and more importantly I feel like family there.